Branding Styles

Pringle of Scotland a/w 2011

Catégorie : Fashion, Fashion shows, slide le 1 June 2011

The Pringle Of Scotland fashion show, nested in an old, converted church of Marylebone, took us in a journey through time. Prior to the show, an exhibit of the landmarks of the brand reminded us that dressing up elites were in the genes of Pringle. The wealth of archives, official documents and contemporary creations raised the question of how to conserve a well-established heritage while remaining cutting-edge.

Clare Waight Keller, who previously worked with Calvin Klein, achieved this tour de force once again by cleverly drawing her inspiration from the 70s. The aesthetic momentum is minimalist and the real focus was put on fabrics and autumnal, warm colours – red, brown, brick red, burgundy and caramel.

The key element of the collection is doubtlessly the quality of prints and of the striped and lozenge-shaped patterns trimming the dresses and the jackets. The last outfit of the show – a woollen dark and red jacket , halfway between a poncho, a shawl and a coat – will surely please amateurs of such designs.

Overall, the collection is uncluttered, sometimes lacking coherence but wonderfully achieving, nevertheless, in staying contemporary without renouncing to its roots.

Tags : catwalk, fashion, fashion shows, knitwear, pringle of scotland, trends

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